New 3D encoder unveiled at IBC 2010
Clear battle lines were drawn today, with the unveiling of the CINEMA CRAFT® 3D encoder during IBC 2010. Known simply as CC-3De, it is by far the most innovative product to emerge from the Custom Technology camp since CC-Pro was first introduced in 1997 and sets a new standard for 2D and 3D encoders.

CC-3De clearly complements it’s AVC/H.264 forerunner by providing an array of functionalities, far surpassing and outperforming the competition:
- Optimized for Intel Xeon Nehalem and Westmere Processors
- Supports 1920x1080/23.976p, 1280x720/59.94p and 1280x720/50p
- Variable-position vertical/horizontal Split Screen for stream comparison
- Multiple specialized Filters
- Accurate Segment Re-encoding
- Simultaneous encoding of Base and Dependent streams
- Faster than Realtime for Dual Streams
- Excellent picture quality
- Seamless integration with available 3D Authoring applications
- 100% 3D-BD Compliant
As is often the case, being last to begin does provide subtle advantages!! The launch date of the Beta program is set for mid-September and judging from the response so far, there is justifiable cause for celebration.
